We’ll actually be speaking at this upcoming LocWorld conference about how we scaled the team, which is exciting. So the team has really scaled a lot within the last year. We have some engineers on our team and a Senior Program Manager on that team as well. We also have a Marketing Localization Manager and an Internationalization Engineering Manager, which was hired around the same time as me. What does localization look like at Spotify? And how are your teams structured? That’s been the path, a very short version of it, but it’s been really fun. And now I’ve been at Spotify for about a year. I ended up leading a team of program managers there at Facebook. So I sort of had this path between recruiting to operations in tech working at Facebook, to project management, and then eventually I landed in the localization team as a project manager, where I stayed for almost five years. This blends working in tech and working with languages, which is a passion of mine. So I was living in San Francisco at the time, going to a lot of different tech meetups to just learn about the industry that I was recruiting in and then I went to a localization meetup, and that’s when it clicked for me – I was like, this is what I want to do. There was one point when I was trying to figure out what I wanted to do that I was attending a lot of meetups in the Bay Area. Once I was in recruiting, I realized I wanted to be more on the product side, so sort of started figuring out how do I get from where I am to where I want to be? I still didn’t know localization existed at this point. ![]() ![]() I started out in recruiting and tech recruiting. I didn’t know that localization existed until I started working in tech. It sort of continued through college and graduate school where I was a language major and did some interpreting and some German and English translating, which was a really cool experience. I grew up in a bilingual household, so I was always really exposed to multiple languages and speaking them and translating between family members. Totally, I think everyone in localization always has a very strange path of how we get here. Can you start by telling me a little bit about your career path and how you became the Product Localization Manager at Spotify? Users another way to reconnect and to continue fostering moments of sharing and discovery.Thank you so much for joining us, Mercedes. By creating connections between people based on their music preferences, Blend gives Spotify, the world’s most popular audio streaming platform, aims at bringing music and people together These will allow you to see your listening preferences compared to the artist, and are created to be shared directly on Instagram, Facebook, Snapchat, or Twitter. ![]() Users will receive a share card, showing their taste match scores. Blend with some of your favorite artists – including BTS, Diplo, Lauv, Megan Thee Stallion, and more.Įver wonder what music your favorite artists listen to? Now, you and some of your favorite artists can merge musical tastes into one shared playlist made just.Create a Blend playlist with up to 10 people, receiving one playlist tailored to all of your tastes.Previously, users could Blend with one friend or family member at a time, but starting today on Spotify, users can: Updated daily, Blend is an effortless and instant way to connect– making shared listening experiencesĪlmost as easy as hitting play. Oscar incident: Will Smith faces disciplinary proceedings by Academy Pakistan Pavilion At Dubai Expo gets Silver Award Beginning today, Spotify is now expanding the Blend familyīy adding two new features that give users even more ways to connect with their friends, family and Go to a picnic, get ready for a wedding with your bridesmaids, or work out with friends.īelieve it or not, Blend just got even better. Nothing like being able to listen to the music you all love in one playlist while gearing up to ![]() The feature that combines the best of Spotify’s personalization capabilities and collaborative playlistįunctionality into a single shared playlist, making it easy to get into a social listening session that is made Earlier this year, Spotify celebrated Valentine’s Day with Blend in the Pakistan market.
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